BUS 047 Global Marketing

This unit is intended to broaden student appreciation of global markets by addressing on topics such as global consumers, global cultures and environments, political and economic institutions, regional characteristics, market entries, selection and evaluation.

Performance Requirements :

1. Identify the significant cultural characteristics of China, America, Japan and Europe.
2. Explore the global market segments that share similar characteristics and product requirements.
3. Prepare and present the report on risk assessment on a selected country.
4. Compare the economic systems, stages of market development, trade patterns and balance of payments between America and China.