BUS 039 Digital Marketing

This unit examines the role of digital technologies in the marketing function, and the digital channels that can be used to deliver a successful marketing campaign such as search engines, websites, social media, email and mobile apps.

Performance Requirements :

1. Discuss the opportunities and challenges of digital marketing from the perspective of the marketer.
2. Examine the role of digital marketing within the broader marketing mix.
3. Develop a digital marketing campaign that can be used to create brand loyalty.
4. Explore the digital strategies to target specific market segment.