BUS 038 International Marketing

This unit starts by considering changes in the global marketplaces and increasing opportunities and threats in different market conditions. Topics include market entry strategies, marketing communications, global branding and advertising, cultural diversity and ethical issues.

Performance Requirements :

1. Use strategic business analysis to develop international marketing objectives and strategies for a particular firm.
2. Acquire an overview on the contemporary issues in international marketing, and the unique challenges faced by marketing managers in the dynamic global marketplaces
3. Develop the steps and processes involved in planning market entry strategy of a firm into a foreign market.
4. Discuss the role of corporate social responsibility (CSR) in international marketing and branding.