BUS 037 Marketing for Managers
This unit is designed to give students an understanding of marketing principles, concepts, processes and techniques that a business go through when developing its marketing campaigns, and the market research data and other information to make recommendations for marketing campaigns.
Performance Requirements :
- Apply relevant theories and concepts to the demands of a particular business and management practice.
- Find and generate marketing data and information to inform problem solving for a particular marketing campaign.
- Evaluate the four basic variables in the marketing mix for communicating customer value.
- Prepare a marketing plan for a particular firm, including marketing objectives, marketing mix strategies and tactics, budgetary forecasts and evaluation criteria.