BUS 032 Business Strategy

This unit provides students with a general overview of key strategic business planning, including mission statement development analysis of the external environment and internal organizational factors, development of strategic options, implementation of strategies.

Performance Requirements :

1. Conduct the SWOT analysis of a particular firm to evaluate its competitive position, and develop strategic planning.
2. Explain the basic concepts, principles and practices associated with strategy formulation and implementation.
3. Document the future strategic position of a particular firm, and create an action plan to execute strategic initiatives.
4. Explain how to align organization’s leadership strategy, vision and culture for optional performance of business strategy.